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Optivalux
Optivalux
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For brands

Stay connected to every original product after the sale.

Optivalux gives each product you make a verifiable identity that continues through ownership, gifting, resale and service. It can become your post-sale product infrastructure.

This page describes the designed Optivalux architecture. Production V2 (the production implementation) is in development; physical pilot: preparing.

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What it provides

Evidence, not claims.

  • Authentication

    A registered authenticator in each product lets anyone check it against the identity you registered.

  • Product-level identity

    Identity for the individual item, not only the SKU or batch.

  • Provenance evidence

    A dated record of registration, claims and transfers that supports brand and trademark protection work.

  • Customer trust

    Owners see precisely what was verified and when, in plain language.

  • Lifecycle continuity

    The product’s record survives gifting, resale and years of ownership.

  • Resale

    Buyers and platforms can check the product and its certificate standing before a sale.

  • Service & warranty (future)

    A foundation for linking service history and warranty to the specific product.

  • Digital Product Passport readiness

    A product-level record designed with DPP-style data in mind. Regulatory fit is assessed per category and market.

  • Verified-product population

    See how many of your products are registered, claimed and verified in circulation.

You stay the issuer

Certificate standing is yours to manage.

You register products and issue their certificates. You can suspend a certificate while you investigate, reinstate it, or void it permanently. Owners always see the standing and, where you provide one, the reason.
Certificate activeNo. OVX-7F3A-11C2-09E4
  • Certificate: ActiveIn good standing
  • Certificate: SuspendedNot in good standing for now; reversible
  • Certificate: VoidedPermanent; cannot be reversed

What we don’t claim

Precise language, by design.

Optivalux provides verifiable evidence: a registered authenticator answered correctly, a certificate is active, ownership is recorded. It does not promise that a product can never be copied, and it does not replace your legal or regulatory processes.

Pilot Optivalux with one product line.

Start with a controlled cohort, learn what your customers and operations need, then decide.

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