Product Identity Infrastructure.

Physical products last for years, sometimes generations. Their evidence usually does not: receipts are lost, certificates are paper, and ownership is remembered rather than recorded.

We believe original products should retain a continuous, verifiable identity that travels with the item itself: its authenticity evidence, its certificate, its owners and its history.

That identity should be precise about what it proves, respectful of the people who own the product, and resilient to any one company, including Optivalux, changing or disappearing.